designed to seamlessly integrate with the booth’s theme, adding a branded flow to the space and guiding visitors through key areas of the stand. The floor vinyls featured bold colors and textures inspired by outdoor elements, creating a cohesive look that connected the visuals with the physical space and incorporate their iconic branding. Additionally, we ensured the stand was highly functional, with dedicated areas for product displays, customer interaction, and presentations. The combination of visually impactful graphics, interactive elements, and thoughtful layout design resulted in a highly engaging booth that drew substantial attention from attendees. Craghoppers’ stand at ISPO Munich successfully conveyed the brand’s adventurous spirit and commitment to sustainability, offering visitors a memorable and immersive experience that stood out on the exhibition floor.