Good American Showcase

GOOD AMERICAN CASTING

Good American, a renowned fashion brand celebrated for its inclusive sizing and trendsetting styles, recently hosted a high-profile model casting event in Manchester. The event demanded a setup that was not only visually striking but also aligned with the brand’s bold and modern identity. Our team was tasked with creating a custom event environment that featured a bespoke graphic backdrop, specialised lighting, and a high-quality audio system, all designed to enhance the participant experience while maintaining brand consistency.The design process began with the creation of a custom graphic backdrop that embodied Good American’s ethos, featuring bold typography and imagery consistent with their latest campaign.

This backdrop became a central visual element of the event, serving as a perfect stage for photos and videos. he lighting setup was carefully planned to be dynamic, with softer lighting used during registration to create a welcoming atmosphere and brighter, focused lighting on the runway to highlight the models. Additionally, a custom PA system with Bose S1 speakers was strategically integrated into the venue, ensuring clear sound with no interruptions.

The event was a resounding success, with participants and organizers alike praising the professional and immersive setup. The custom design elements not only enhanced the visual appeal but also created an environment that made the models feel confident and spotlighted. This project exemplifies our ability to deliver tailored event solutions that align perfectly with our clients’ branding and event goals, contributing to a seamless and memorable experience.